An All Point Q&A with Runnings Insights MagazineJuly 23rd, 2021
What is your elevator pitch?
All Point is a retail commerce/IT services company that integrates retail systems, processes, workflows and management–from POS to inventory to analytics–under one roof, all managed by an All Point customer success team. By unleashing the potential of unified commerce for any retailer centered around one integrated IT platform and bolstered by our consulting, design, development, implementation and support services, we are able customize solutions to help retailers address their IT challenges from “all points”.
Why do you approach things this way?
Omnichannel has been a buzzword for close to a decade, yet few retailers have truly cracked the code on making it not just a fulfillment effort, but a 360-degree customer reality. To make it real, all systems must work together with one common, forward-facing vision for their customers. All points of commerce must have the same look, feel and symbiotic experience, yet operate contextually for the touchpoint. When the pandemic hit, this became an imperative–so we set out to make it turnkey, allowing retailers to pivot ‘elastically’ across all platforms.
What are the benefits to retailers?
We focus exclusively on the retail vertical and our business model is centered around the business goals of our client ownership. We design their technology platforms to be flexible enough to meet their needs now, but also grow as they grow. We have 3 main components of our business:
- IT and technology support. This includes traditional network management, POS hardware, telephony, integrated video, in-store business intelligence, etc. It is supported by our own in-house team, 7 days a week, during the typical 18-hour retail day.
- Retail Business Process and Consulting. We have executives from all walks of retail that assist in the design and implementation of the software platforms that make our clients’ businesses run in all channels, from standard Retail Management systems (POS/OMS/CRM) to all other channels, including e-commerce, ERP, WMS, Mobile, Pop-ups, etc. We hold their hands through the migration from their old systems to one unified platform.
- Integration and Development. We went ‘all in’ with our own in-house US-based development team to handle and support client integrations internally. We believe this is the only way we can truly deliver an ‘elastic’ integrated platform to our clients so that their customers can have synchronized brand experience, from the web to in-store to mobile and beyond.
How did the pandemic affect your clients?
Those that were already on an integrated elastic platform thrived through the pandemic, as they were able to accommodate the explosive need for web and mobile, as well as curbside pickup, drop ship, endless aisle, etc, with very little heartburn. During the pandemic, these requirements were necessary to stay alive while stores were dark, so it was an imperative to pivot quickly. For those that weren’t ready with an integrated infrastructure, it cemented their need to get there, sparking them to pursue those areas that they were still waiting on–which is where a lot of run specialty retailers are now. The customer expects a similar experience from their favorite retailer no matter where they engage with them…and the pandemic made this abundantly clear. It’s a new imperative to support this.
Looking forward, what do retailers need to think about?
Customers now want the convenience of web and mobile–along with the personalized engagement they expect everywhere–in the in-store experience. Events and pops up are also here to stay. It makes sense, as COVID forced the entire industry to service customers via entirely new retail formats, and many are now here to stay. It’s about meeting where they live, traverse and seek to shop at, which is no longer just the store.
What technology advice to you have for retailers?
Don’t be hesitant because you think it’s expensive to change or that you’ve invested so much into your legacy systems that it’s better to bolt onto it or bandaid your innovations. Our business model eliminates both of these barriers to change with no upfront capex, making it easier to sell it through to the C-suite. We’re a partner that can handle all aspects of this kind of transition, and actually walk with a client regarding how to best use their technology, often times at a cost equal to or less than they used to spend on systems that didn’t work
Finally, where does your technology go from here – upgrades, new applications, etc.?
We’re constantly evaluating retail technologies for our clients and designing next level technologies that can truly impact their growth and performance. We just finished a 12-month project on a fully integrated video solution with POS. The client’s existing video system can now provide true real-time business analytics utilizing POS transactions coupled with video metrics and analytics. It also provides an intuitive dashboard that a manager can analyze every morning. It displays everything so many valuable things such traffic and conversion rates (by store and by associate), labor efficiency, cue times in front of POS, dwell times in all areas of the store (all revenue increasing and people management functions), while at the same time identifying risk by associate by store. It delivers metrics and side-by-side analytics to the manager in bite sized deliverables, showing the actual POS receipt, the risk exception to be tracked, and a 2-minute video clip for quick analysis. We have secured orders for over 100 of these systems from our current client base just in the first 90 days. The ROI is tied directly to their ATV and UPT and is a revenue-generating force multiplier for our retail clients, but also a great tool for catching fraud or improper procedures.
Contact us today to learn more about how Managed Retail Commerce can benefit your retail operations!
All Point is changing how retailers approach IT.Find out more